The name Sway comes from a childhood Character that represented everything a shy girl wanted to be. Now, it represents a brand of this shy girl, allowing her to act and think how she always wanted to. The brand is a brand and not so much a name because of everything offered under the umbrella. Sway is not just a model. She has been dubbed many times by many different people as their muse, their creative inspiration – a new lease on their projects. Sway also is a designer and creator of costume and wardrobe, providing the opportunity for other photographers and artists to use more theatrical and hard to find styling and wardrobes for something extra special and unique.